Loyalty Cards, Cashback, and the Cost of Your Time

I’m genuinely amazed by how often I see people spend 10 full minutes opening an app, digging through screens, and entering a membership number — all to collect points that might give them a $2 cashback at the end of the year.

Let’s pause and reflect. Do you think successful people do this? Are they standing in line, burning mental energy for a few cents off groceries or tirelessly chasing reward points? Unlikely.

Time is the one currency you can’t earn back. The real reward? Reclaiming your focus and investing your energy in things that actually move your life forward.